![]() I realize I need to eat more fruits and vegetables. That was the beginning of our foundational philosophy, which is to make sure the value of what we are selling always exceeds the price.įlash forward to the 1930's: We have a letter that my grandmother wrote to a friend of hers and in it she said: “I realize I need to eat healthier. They were getting cut and, with the way healthcare was back then, it was a huge issue, so this whopping 25-cent can opener was saving hundreds of dollars in medical costs, and of course they needed cans because people couldn't afford to eat anything else. He sold the can opener because it was very new to the market and people were trying to open cans with knives and all sorts of things. During The Great Depression he needed a way to take care of his family, so he started selling this gadget called the can opener. He started it like so many other small and mid-market businesses today. We are in our 93rd year the company was started by my great grandfather in 1921. It's a great question because our history has so much to do with who we are today. Tell us about that unique history and a little bit more about Vitamix and the culture.Ī. Like many middle market companies, Vitamix is a family owned business. Yes, the green leafy vegetable you normally wouldn't touch in the grocery store. ![]() A smoothie not only comes to mind when you're thinking of what you'll have for breakfast but it also has kale in it.A Vitamix blender suddenly appears at the top of your Christmas list? Magic.Disclaimer: After reading this interview one of three things has been known to happen: ![]() Jodi Berg, fourth generation President and CEO of Vitamix, walks us through how her family's company started in 1921 and how she maintains the legacy and culture that has been so important to its success. ![]() Over the past year, Vitamix has taken the high performance blending industry by storm, growing at an astounding rate of 52 percent, and to think it all started with a can opener. ![]()
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